Partners join Shell at Make the Future California for Conversation, Collaboration and Innovation
Apr 12, 2018
Global And Local Companies Offer Expertise to More Than 1,000 Students Competing For Energy-Efficiency Crown At Sonoma Raceway and Sponsor Free Activities for Visitors
Houston, April 12, 2018 – Shell has enlisted 11 strategic partners for next week’s Make the Future California Festival and Shell Eco-marathon Americas student competition at Sonoma Raceway. The event, which will be held on April 19-22, 2018, is expected to draw more than 1,000 student participants from 99 high schools and universities across the Americas. The event is free and open to the public to see and experience innovative solutions for more and cleaner forms of energy.
Shell Eco-marathon is a unique and challenging competition featuring student-designed and built, ultra-energy-efficient vehicles. Visitors can experience a tour of the paddock area, where bright young students prepare their vehicles to see who can go the farthest on the least amount of energy, with some achieving more than 3,500 miles per gallon. Other activities popular with Festival-goers include free virtual reality experiences, hands-on science experiments and a hydrogen and electric vehicle ride and drive.
The Shell Eco-marathon Americas competition features teams from Argentina, Brazil, Canada, Colombia, Ecuador, Guatemala, Mexico, Peru and the United States. Shell’s Festival and Technical partners, many of whom actively use the event as a recruitment ground, include: Agility, Altair, Delta, Honda, HP, Linde, O’Reilly, Toyota, Sonoma Raceway, Southwest Research Institute (SwRI), and United Airlines.
2018 marks the 12th edition of Shell Eco-marathon in the Americas and the return to California where the inaugural Shell Eco-marathon Americas student challenge took place in 2007 with less than 25 teams competing on the inside track of the California Speedway in Fontana.
“At Shell, we find some of the best ideas come from working together, and that’s why the Make the Future Festival exists – to drive conversation, collaboration and innovation around cleaner, smarter energy solutions,” said Pamela Rosen, general manager for Shell Eco-marathon Americas. “Our partners are the backbone of the Make the Future Festival, and their incredible support and shared purpose will ensure that Make the Future California is a rewarding and inspiring event for the Shell Eco-marathon student participants and visitors who attend.”
Held for the first time at Sonoma Raceway, this year’s event includes several exciting elements for visitors, made possible by Shell’s dedicated partners. In addition, many of these partners will be participating in the “Meet the Expert” activation, during which they will serve as a knowledgeable resource to answer questions and share expertise on their respective focuses.
- Agility is supporting international freight shipping for Drivers’ World Championship.
- Altair is providing vehicle design software to all Shell Eco-marathon teams globally, and serves as the Off-Track Award judges of the Vehicle Design Award.
- Delta is providing travel vouchers for 2018 Shell Eco-marathon Americas students.
- Honda is an exclusive sponsor of the Shell Eco-marathon Battery Electric Award category. It will also provide Clarity vehicles for the static display and the Ride and Drive, including the Clarity fuel cell, plug-in hybrid, and EV. Additionally, Honda will provide Off-Track Award judges for the Safety Award.
- HP is providing IT systems and support for the Shell Eco-marathon Technical Team. HP is also showcasing technologies that are critical to the future, for example, 3D printing for sustainable manufacturing and virtual reality, as well as life sciences and quantum technologies where HP Labs research is looking further into the future. Additionally, HP is presenting on the ways the company is increasing sustainability with a circular supply chain model and advancing education through immersive compute systems and other tools, with industry-leading security.
- Linde is the exclusive sponsor of the hydrogen fuel cell category for the Shell Eco-marathon and providing expert support in the technical inspection area for hydrogen fuel cell vehicles. Linde will also be activating a hydrogen virtual reality experience in the Festival, and serving as the Off-Track Award judges and sponsors of the new Most Innovative H2 Newcomer Award.
- O’Reilly is providing subsidized auto parts on-site to the Shell Eco-marathon student teams.
- Southwest Research Institute (SwRI) is providing support for the Shell Eco-marathon Technical Team, and serving as the official sponsor of the Technical Innovation Off-Track-Award, as well as providing judges.
- Toyota is hosting an “Environmental Thought Leadership Summit,” including a panel discussion and stakeholder engagement activities with key Toyota executives and partner thought leaders to discuss environmental sustainability and showcase its 2050 Challenge sustainability initiatives. Toyota will have vehicles available for the Ride and Drive and on static display, including the Mirai, Prius, and Class 8 Fuel Cell truck, as well as a Tri-Generation wall display inside the Festival Tent.
- United Airlines is showcasing sustainability commitments at the United Eco-skies activation. United is also providing 10 domestic tickets for the Puerto Rican Shell Eco-marathon team, who will not participate, but only observe the competition this year, and providing additional giveaway items to the teams.
For more information on Shell Eco-marathon Americas, including additional details on Shell’s partners, please visit the Shell Eco-marathon website at: www.shell.com/ecomarathon. For more information on Make the Future California, visit www.shell.us/makethefuturecalifornia.
About Make the Future Festivals
Make the Future Festivals is Shell's global platform for conversation, collaboration and innovation around the world's energy challenges. With events hosted in countries around the globe, they aim to provide an opportunity for multiple stakeholders: including students, entrepreneurs, businesses, governments and the public, to experience, test and contribute bright energy ideas.
About Shell Eco-marathon
Shell Eco-marathon is a global program built to offer students hands-on opportunities to develop ideas and technology, knowledge and skills, within an arena of competition.
Currently held in Asia, the Americas and Europe and made up of two key competitions: Shell Eco-marathon Mileage Challenge, and Drivers' World Championship, students from countries across their respective regions use innovative problem-solving skills to design and build their own cars. Looking at every aspect of design and technology, students compete to prove that their bright ideas will produce the most energy-efficient vehicle when tested on the track.
Shell Eco-marathon began in 1939 at a Shell research laboratory in the United States as a friendly wager between scientists to see who could get the most miles per gallon from their vehicle. In 1985 in France, Shell Eco-marathon as we know it today was born. In April 2007, the Shell Eco-marathon Americas event was launched in the United States, and in 2010, the inaugural Shell Eco-marathon Asia was held in Malaysia, up until 2013. In 2018, Shell Eco-marathon Mileage Challenge and Drivers' World Championship competitions will be held in Singapore, California and London, with London hosting the Drivers' World Championship Grand Final.
About Shell Oil Company
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future. Shell Oil Company is a leading oil and gas producer in the deepwater Gulf of Mexico, a recognized pioneer in oil and gas exploration and production technology and one of America's leading oil and natural gas producers, gasoline and natural gas marketers and petrochemical manufacturers.
About Sonoma Raceway
Sonoma Raceway, located in the Sonoma Valley, is Northern California's premier motor-sports destination, featuring a world-class road course, drag strip and karting center. Its annual race schedule is headlined by the Monster Energy NASCAR Cup Series, NHRA Mello Yello Drag Racing Series and Verizon IndyCar® Series. In addition, Sonoma Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Simraceway Performance Driving Center. Sonoma Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc., a leading marketer and promoter of motor-sports entertainment in the United States.
Shell US Media Relations
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Visitors and participants enjoyed an action-packed weekend exploring Make the Future and taking part in Shell Eco-marathon Americas.